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Education Resource

The concept

The Education Resource using information technologies to bring a much-needed bridge between the natural history filmmaking industry and conservation community - giving conservationists and environmentalists access to films, media and techology to aid their efforts in educating the public about conservation, the environment and sustainable development.

As the purpose of the initiative is to reach out to the youth, we will aim to utilise the latest technology wherever possible to help engage them - whether it's erecting a projector and screen in the middle of a forest and playing a movie via an MP3 player, or using the internet to enable a classroom of kids to have a live chat with conservationists and filmmakers from different parts of the world via iChat, it is our aim to put technology to its best and most creative use in support of conservation.

The ER comprises of three divisions:
1/ Outreach – Film Distribution and Mobile Cinemas
2/ Resources – Library and Database
3/ Facility – Non-linear Edit Suite, Shooting Kit

The ER is a one-stop shop, providing wildlife and conservation films, raw footage and still images as educational aids to conservation organisations and educational establishments throughout Asia at cost, or free of charge.

When fully operational, the ER will consist of a database, video library, video editing facility, shooting kit(s) and mobile cinemas. This facility will be available to conservation organisations and educational establishment that need access to films/images of the natural world and/or technology for the purpose of environmental education and awareness campaigns.

By pooling our efforts and having one dedicated database, library, re-versioning and distribution resource, the ER will provide the most cost-effective means to distribute these films to where they are most needed.

By working with our broadcast and conservation partners, the ER will re-version, re-voice and/or distribute wildlife films to local broadcasters and develop out-reach initiatives (our mobile cinemas) to bring films to schools and local communities - thus helping to ensure that the films are seen in the countries in which they are made - in the countries in which environmental education is often so desperately needed.

The First Steps

As a pilot project, Wildlife Asia first teamed up with award-winning filmmaker Patrick Rouxel to tour his film Losing Tomorrow in Singapore. To help our efforts we enlisted the help of our friends at the Nature Society (Singapore) who did a phenomenal job of helping to organise screenings at Singapore American School, United World College, Raffles Girl's School and the Substation.

The great reception we received was testament to how receptive Singapore's youth are to the issues, and how important such initiatives are to our mission to engage today's youth and motivate them to actively support conservation. It also demonstrated the great job that the schools are already doing to educate their students about conservation and environmental issues.

In 2006 Wildlife Asia was the recipient of money presented on behalf of the Champions of the Earth. This money was given to us with the express purpose of setting up Mobile Cinemas and to initiate outreach projects in the region (similar to the one outlined above). Click here for more about the Champions of the Earth event.

Presentation during UNEP Champions of the Earth Awards.
PICTURED: Wildlife Asia Director Chris Dickinson & Mr A.J. Devanesan - President and COO of APRIL - UNEP Champions of the Earth Corporate Partner.

Great Ape Film Initiative - Asia.
Wildlife Asia organised a screenings tour with award-winning filmmaker Patrick Rouxel.

The Elephant and The Tree

Wildlife Asia has recently been providing its Mobile Cinema equipment in support of Singaporean artist/author/filmmaker Jin Pyn Lee during her promotional campaign for her book The Elephant and the Tree.

Jin Pyn has been going all-guns in the promotion of her book (see her blog), and she also has a short film as part of her presentation - thus putting our first Mobile Cinema to good use.
Jin Pyn was also recently selected out of 34,000 applicants by Animal Planet as one of a handful of people to be groomed as wildlife filmmakers.

It gives us double satisfaction that we are not only helping Jin Pyn in her mission to create much-needed awareness of elephant conservation in the region, but we're also in some small way helping a budding new wildlife filmmaker and conservationists - and supporting new talent is central to our mission.
It's small but significant contributions like these that, at a local level, mean so much. It is as important to get conservation and environmental films out on national and international television as it is to bring these films directly to the communities.

When we add to the mix a local context, with interaction with the conservationists and filmmakers, this will most certainly drive the issues home effecively and powerfully. And technology is playing a significant role in enabling this education revolution.



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